Last updated: 9 September 2026

Privé respects the privacy of its readers, subscribers, contributors and professional contacts.

This Privacy Policy explains how personal data is collected and processed when you visit privemag.com, subscribe to the Privé newsletter, contact us or otherwise interact with the publication.

1. Who is responsible for your personal data?

The controller responsible for the processing of personal data through Privé is:

VG Media
Vincent Gerussi
Benzeholzstrasse 43
6045 Meggen
Switzerland

Email: info@privemag.com

2. Our approach to privacy

Privé aims to collect and process only the personal data reasonably required to operate the publication, communicate with readers and professional contacts, deliver the newsletter and understand how our content is being used.

We do not sell personal data.

At present, Privé does not use third-party advertising trackers, Google Analytics, Meta Pixel or comparable external behavioural advertising systems on privemag.com.

The website, publication system, membership functionality, newsletter and native analytics are operated through Ghost.

3. Information collected when you visit Privé

When you visit privemag.com, technical information necessary to deliver and secure the website may be processed.

Depending on the circumstances, this may include:

  • IP address
  • date and time of access
  • browser and device information
  • requested pages
  • referring website or source
  • technical server and security information
  • general usage information

This information may be processed for website delivery, security, troubleshooting, prevention of misuse and statistical analysis.

4. Ghost publishing platform

Privé uses Ghost as its website publishing, membership, newsletter and analytics platform.

Ghost processes certain information on behalf of Privé in order to provide these services.

Ghost states that data hosted through Ghost(Pro) is stored in the European Union and that Ghost(Pro) infrastructure is hosted in Amsterdam, the Netherlands.

Ghost may also process information outside the European Union in limited circumstances related to support and maintenance, subject to its applicable data protection safeguards.

5. Native website analytics

Privé uses Ghost's native analytics functionality to understand how readers interact with the publication.

Ghost's native web analytics are designed as first-party analytics and do not use cookies or persistent browser storage to identify anonymous visitors across sessions, browsers or devices.

The analytics may provide information such as:

  • page and article views
  • unique visitors within the measurement period
  • traffic sources
  • audience growth
  • content performance
  • newsletter performance

When a reader is signed in as a Privé member, Ghost may associate the member's account identifier with content they view. This enables Privé to understand which content is most relevant to registered readers.

This information is used to improve the publication, editorial planning and reader experience.

Privé does not currently use third-party web analytics services in addition to Ghost's native analytics.

6. Newsletter and free membership

Privé offers a free newsletter through Ghost.

When you subscribe, we process your email address and any other information you voluntarily provide during registration.

Ghost uses passwordless membership technology. Depending on the signup or login process, you may receive an email containing a secure login link or one-time authentication method.

Your membership information may include:

  • email address
  • subscription status
  • signup date
  • source of signup
  • newsletter preferences
  • newsletter engagement
  • account activity

The purpose of this processing is to:

  • manage your free subscription
  • send the Privé newsletter
  • authenticate your membership
  • manage newsletter preferences
  • understand audience engagement
  • maintain the security and integrity of the subscriber list

Subscription to the Privé newsletter is voluntary and free of charge.

7. Newsletter analytics

Ghost provides newsletter analytics to Privé.

These may include information about:

  • whether a newsletter was opened
  • whether links contained in a newsletter were clicked
  • which newsletter content receives engagement

Depending on Ghost's functionality and settings, these engagement metrics may be associated with individual subscribers.

Privé uses this information to understand which stories and subjects are useful to its audience and to improve future newsletters.

If Ghost provides settings that allow such analytics to be limited or disabled at publication level, Privé may adjust these settings from time to time.

8. Unsubscribing

Every Privé newsletter sent through Ghost contains an unsubscribe option.

You may unsubscribe from newsletter emails at any time by using the link provided in the email.

Unsubscribing from newsletter emails may not necessarily delete the underlying free member account where Ghost distinguishes between membership and email subscription.

If you would like your personal information or member account to be deleted, you may contact:

info@privemag.com

9. Contact form and direct enquiries

Privemag.com provides a contact option through which readers, brands, agencies, contributors and other parties may communicate with Privé.

When you contact us, we may process:

  • your name
  • email address
  • company or organisation
  • subject of your enquiry
  • information contained in your message
  • any material or links you voluntarily submit

We use this information to respond to your enquiry and, where relevant, to manage a professional, editorial or commercial relationship.

Correspondence may be retained for as long as reasonably necessary for editorial, administrative, business or legal purposes.

10. Editorial and professional contacts

As a magazine, Privé communicates with brands, PR agencies, manufacturers, hotels, yacht builders and brokers, aviation companies, designers, artists, photographers, writers, event organisers and other professional contacts.

Privé may retain professional contact information obtained directly from the person concerned, supplied by an organisation or made publicly available for professional communication.

This may include:

  • name
  • professional role
  • company
  • business email address
  • business telephone number
  • relevant correspondence
  • areas of professional responsibility

Such information is used for legitimate editorial and business communication.

11. Editorial submissions

If you submit a story idea, press release, photograph, portfolio, proposal or other material to Privé, we may retain the submission and related contact information in order to evaluate it, communicate with you and maintain relevant editorial records.

Submission of material does not guarantee publication.

Please avoid sending sensitive personal information unless it is genuinely necessary for the proposed story or communication.

12. Images and editorial content

Privé may publish photographs, names, professional titles, quotations and other information concerning people who are relevant to an editorial story.

Such processing may take place for journalistic, editorial and informational purposes in accordance with applicable law.

Where appropriate, Privé obtains information directly from the subject, from authorised representatives, from press materials or from other legitimate public or editorial sources.

13. Service providers

Privé may use service providers where necessary to operate the website and publication.

At present, the principal technology platform used for privemag.com is Ghost, which provides publishing, hosting where applicable, membership, email newsletter and analytics functionality.

Service providers may process personal data only to the extent required to provide their services and subject to their respective contractual and data protection obligations.

14. International data processing

Although Privé is based in Switzerland, digital services may involve data processing in other countries.

Ghost states that Ghost(Pro) data is stored in the European Union. Certain support or maintenance activities may involve processing from other locations subject to appropriate safeguards.

Where personal data is transferred internationally, Privé aims to use services that provide appropriate protection in accordance with applicable data protection law.

Where a specific legal basis is required under applicable law, personal data may be processed based on:

  • your consent
  • performance of a requested service
  • steps taken at your request
  • compliance with legal obligations
  • legitimate interests in operating and securing the publication
  • legitimate editorial and journalistic interests
  • legitimate interests in professional communication

16. How long we keep personal data

Personal data is retained only for as long as reasonably necessary for the relevant purpose.

For example:

Newsletter subscriber information is normally retained while the subscription or membership remains active.

Contact correspondence may be retained where it remains relevant to an editorial, professional, commercial or legal relationship.

Technical and security data may be retained for shorter periods where it is no longer needed.

Certain records may be retained longer where necessary to comply with legal obligations or protect legitimate interests.

17. Your rights

Subject to applicable law, you may have the right to:

  • request information about the personal data we process about you
  • request access to your personal data
  • request correction of inaccurate personal data
  • request deletion of personal data where applicable
  • withdraw consent where processing is based on consent
  • object to certain processing where applicable
  • request restriction of certain processing where applicable
  • receive certain personal data in a portable format where legally provided

Requests may be sent to:

Info@privemag.com

We may request information necessary to verify your identity before responding to certain privacy requests.

18. Security

Privé and its technology providers use reasonable technical and organisational measures designed to protect personal data from unauthorised access, alteration, disclosure, loss or misuse.

No internet-based service can guarantee absolute security.

19. Children

Privé is a general-interest editorial publication and is not specifically directed at children.

We do not intentionally use the website to collect personal data from children for advertising or profiling purposes.

20. External websites

Articles may contain links to external websites.

When you follow an external link, the privacy practices of the destination website apply. Privé is not responsible for the data processing practices of independent third parties.

21. Changes to this Privacy Policy

Privé may update this Privacy Policy if the website, technology, services or applicable legal requirements change.

The current version will always be available on privemag.com.

22. Contact

Questions or requests concerning privacy may be sent to:

VG Media
Vincent Gerussi
Benzeholzstrasse 43
6045 Meggen
Switzerland

Email: info@privemag.com